.Strome is a family office that was just starting out. With it they had the need to create their own image around their interests and with which to show themselves to the public.
That's why without visual identity, they could not move on to the next step, they needed the construction of their own branding, thus generating their brand identity.
We started with the creation of the logo. It was the first stone in the construction of your brandbook. your style guide. With it, we looked for the key to give solidity to the brand, to give it a face and with it to reach the clients in a more direct and warm way.
The meaning of Ströme is wealth and fortune. This new concept brings these two words together, forming a new, solid identity for the brand.
the symbol represents the global character of the brand
It gives the company a whole new meaning, making it a more international company but without leaving behind its principal value, which is safety. Both concepts joined to form one.
Details are the difference to make everything look clean, giving a fresh image, which is Strome´s main goal.
The colors and tones chosen are specifically to show the brand's strength and reliability, but always keeping its style and class.
The creation of a proper branding and style guide for the values Strome conveys was the result of this case. A classic logo without losing that modern point, with a concept of "flow and flow" that makes you always have a positive movement in your results. A consistent brand idea that will last in time.